Benchmarking - Amgen Corporation Case Study Example | Topics and Well Written Essays - 1000 words

Benchmarking - Amgen Corporation - Case Study Example APQC provides Amgen with a list of 40 potential benchmarking companies from which Amgen selects the best seven. Amgen gets a chance to visit four of the companies while the other three are interviewed over the phone. After scaling itself against these companies, Amgen restructures its sales training and development department. After realizing the positive results from the benchmarking, Amgen sought to use the same concept to evaluate its mode of movement of the products from the production stage to the end user. In the process, it has been able to learn many lessons. For instance, Amgen has learned that one of the hindrances to effective benchmarking is a failure to make effective implementation of the learned concepts. Finding suitable companies willing to participate in the benchmarking is a challenge though APQC comes in handy in such instances. Through benchmarking, Amgen has been able to make a milestone development in various aspects of its operations. The best decision Amgen could ever have done was to initiate the benchmarking concept in their business. It would have been disastrous for Amgen to continue with their business operations and ideas without measuring themselves against the top performers. Other competitors, who are performing better in human resource management, would have overtaken them. It is always important to keep a constant evaluation of strengths and weaknesses in all aspects of business and then execute benchmarking to address the weaknesses. Amgen integrated the benchmarking idea just in time when it would have lost total control over the increasing number of employees. Certainly, Amgen will continue reaping the benefits of benchmarking even in future. For any business to be successful, it has to embrace the change of events that are prevalent in modern business conditions. Competition is on the rise and only the most competitive and organized businesses will remain in business.  Ã‚